The Personal Brand Dashboard

Over the last 12 months, I’ve helped 35+ coaches, consultants, founders, entrepreneurs, and creators build and grow personal brands that generate inbound leads and real business outcomes.

When I started working with personal brands, I quickly realised most people struggle with more than just content, they need a full framework that ties everything together.

After helping 35+ coaches and entrepreneurs, three issues stood out:

• Uncertainty about how to define and communicate their unique brand
• No reliable system to create and publish content consistently
• Difficulty tracking what works and nurturing real connections

That’s why I created the Personal Brand Growth OS a step-by-step blueprint designed to simplify and streamline everything from brand discovery to content creation to community building.

Whether you’re just starting out or ready to level up, this system gives you everything you need to grow your personal brand with clarity and confidence.

This is the exact system we use to manage and grow personal brands across LinkedIn, Instagram, and beyond.

Whether you're a solo creator, a founder trying to attract talent and deal flow, or a strategist managing clients, this is your complete infrastructure.

And the best part? It comes with a step-by-step walkthrough, best practices, and battle-tested templates from real client campaigns.

What’s Included

Section 1: Brand Setup + Foundation

Build a personal brand with clarity and confidence.

• Content Persona Builder – Nail your core themes, style, and communication lens
• Brand Strategy Builder – Map out how you’ll stand out and stay consistent
• Brand Voice Creator – Define the tone, values, and language you’ll be known for
• ICP Clarity System – Discover and define who you're actually talking to

Section 2: Profile & Platform Optimisation

Turn your LinkedIn and Instagram into conversion-ready landing pages.

• LinkedIn Optimisation Framework – Profile checklist, headline formulas, and prompts
• Instagram Optimisation Playbook – Position your IG as your visual proof of authority
• Social Acquisition System – Build a profile that attracts leads daily

Section 3: Content Engine OS

Build and run a content machine that never stops.

• Ideation Hub – A proven system for generating endless high-quality ideas
• Content Calendar & Pipeline – Plan, schedule, and manage posts across platforms
• Execution Workflow – From rough idea → final post

Section 4: Community Growth & Audience Interactions

Turn views into relationships, and relationships into revenue.

• LinkedIn Engagement Playbook – Commenting, targeting, and network growth
• Instagram DM & Comment Playbook – Build conversations that lead to collaborations
• Message Templates – Ready-to-use scripts for DMs, comments, and follow-ups
• Analytics Dashboard – Measure what’s working and scale what matters

Built for:

• Coaches who want to grow authority and attract inbound leads
• Consultants who want to be top-of-mind in their niche
• Founders building brand equity alongside their company
• Content creators looking to monetise their influence
• Agencies managing personal brand clients

This is the system I wish I had when I started.

Skip the guesswork.
Avoid the burnout.
Grow the brand.
Build the business.

Buy once. Use forever.